Sunbeam Masterchef

  • Client: SUNBEAM
  • Brand: SUNBEAM
  • Industry: Consumer Appliances
  • Audience: Women 25+
  • Project Type: Social Media Strategy, Facebook Page, Interactive Banners, Website Promotion

To elevate their sponsorship of the latest season of Channel Ten's MasterChef, we created a series of interactive banners that encouraged foodies to put their chef skills under pressure while also inspiring them with new recipes ideas.

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The Thinking >

The Challenge

Sunbeam wanted to drive MasterChef enthusiasts to the recipe section of their own site. But how do you get fans of MasterChef to explore past the official Channel 10 site and onto Sunbeam's?

The Solution

We choose really fun, interactive executions that encouraged users to 'test' their inner chef, and then encouraged them to continue through the Sunbeam site. We also created a series of Ads that playfully demonstrated Sunbeam products as the actual 'master' of the kitchen.

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