Neutrogena® Ultra Sheer

Campaign Overview

Neutrogena® launched its sunscreen into the competitive Australian market embracing digital as a key channel to create advocacy and talk-ability. TheFARM created a combination of big bold interactive display advertising and facilitated grass roots conversation around sun care. We undertook a multi channel and phased approach providing content beyond product messaging and opening up a conversation about the broader topic of sun care. We also utilised key opinion leaders to build credibility of Ultra Sheer and assert it as a serious player in sunscreen. The Suncare Revelations blog was an additional contact point for the collation of content and the destination for conversations.