Neutrogena wave

Campaign Overview

The Neutrogena Wave, a vibrating facial cleanser from J&J, needed a big push in the market to boost sales and digital activity to date was very limited with low awareness of the product online.

Our brief was simple - to shout the "Cleans 10x deeper" message as loud as we could.

Our solution was to bring the product to life as much as possible in pixel land with plenty of bubbles and fun interactive demos to get our young target audience engaged with the product.

A combination of bold site skins and rich media banners got the message across whilst a targeted messenger banner cheekily posed the question "Wish your friends were 10x deeper?"